OMG! 7 VIRAL SOCIAL MEDIA MARKETING PLATFORMS Ever!

Today, people's knowledge, use, and awareness of social media are increasing. people are highly spending lots of time on different social media platforms which impacted people's decisions. 

Decisions and choices of people are shifting and changing speedily. Today people prefer and like to buy goods and services online than offline. People's purchasing habits shifting from offline market to online.

This shift encourages and forces companies and brands to change their marketing strategy.Companies and brands are focusing on and investing lots of time in research, planning, and analyzing to build effective social media marketing strategies for achieving their desired goal from social sites.

Social media marketing is a trick of marketing, branding, and advertising products and services among the desired or targeted audience by using online media.

Read more in detail about social media marketing 

Let's discuss the main part of the content 7 most famous social media platforms which are highly recommended to your company, startup, or brand for social media marketing.

1. Facebook
2. Instagram
3. YouTube
4. Twitter
5. WhatsApp business
6. LinkedIn
7. Pinterest 

1. Facebook 

Facebook for marketing

Facebook is a parent company of meta.
Facebook is the largest photo, story, and video-sharing platform where people virtually meet, communicate, and engage with their family and friends. Similarly, Artists,  Digital creators, and Non-profit and profit-making companies are sharing content to engage with their audience on-site.

Facebook is a leading platform in terms of active users on earth.
Facebook statistics: DATAREPORTAL

Facebook has recorded 2.963 billion Monthly active users in the world (January 2023)

In other words, 37% or more than 1/4 of the world's population is using Facebook every month.

Facebook has recorded Almost 2 billion Daily active users on the platform.

Above Data gives clarity on why Facebook is beneficial for your business. you can look at how big an audience Facebook has at this time which is best for your business marketing. Companies have an opportunity of selling goods and services and brand their businesses among large audiences.

2. Instagram 

Instagram for business growth

Just like Facebook, Instagram is part of a meta company and has similar features to Facebook. It is also a photo, short video, reel, and story-sharing platform where digital creators, artists, musicians, sports-people, companies, brands, etc are sharing content for engaging and interactive to their audience.

Instagram is the fourth leading social media platform in terms of users in the world.
According to the reports of January 2023

Instagram has recorded 2.35 billion monthly active users on the platform. 

In other words, Approximately 29 to 30 percent of the world's population is using Instagram every month.

Daily active users of Instagram on the platform are around 500 million.

Instagram keeps a wide audience in the world. Small, medium and large companies and brands are using Instagram for their sales, leads, and branding. Hundreds of millions of business pages are currently available on Instagram. So It is a good and recommendable platform for business. You must use Instagram for your business or brand.

3. YouTube 

YouTube for social media marketing

YouTube is a google own company that was bought in 2006 at the value of $1.65 billion.

Youtube is a video(short and long) publishing platform where different category videos are shared by content creators like educational content, business and finance content, entertainment content, food, and effective strategy for marketing your business by creating video content. 

you can inform more impressively about your company products and services. video marketing is more impactful in influencing potential customers for the business. So it is the best platform for social media marketing.

4. Twitter 

Twitter for business growth

Twitter is an amazing Microblogging site where people can tweet short-form messages to engage, and communicate with their followers by adding text, images, hashtags, videos, links, or combinations. 

for that short message, we often used the famous word Tweet.
Twitter has a No.14th ranking among the world's leading social media platforms in terms of active users.
According to the Bankmycell 

The total number of Twitter users in 2023 is 354 million
The total Monthly active users of Twitter in 2023 is 330 million. and
The total Daily active users are 238 million on the platform.
Twitter is pretty nice for sharing links to drive traffic on websites and your online store.
Twitter has a good conversion rate companies are continuously engaging and communicating with their followers through tweets for conversion sales and leads, and branding
Twitter has a wide audience and a good conversion rate so it is a good choice for marketing your business

5.WhatsApp business 

WhatsApp business for marketing

WhatsApp business is a meta product and it is a separate part of WhatsApp messaging.

It has been created for business owners to make their business communication easy and manageable for their customers.

It provides a lot of features and facilitates that make it easy for business owners for online marketing.

Features like

1. Generating catalogs of products and services 

2. Creating Away Messages, Greeting messages, and Quick replay to manage their communication 

3. Inserting your websites and platforms links in your business profile 

4. Creating a short link 

5. Create labels that help you to identify and manage tag contacts and chats.

Currently,  500 million plus downloads are available on the play store. you can see the popularity of WhatsApp Business.

You can use WhatsApp business for online marketing. Build your community, manage your customers, grow your engagement, and Make effective your business communication by using the features of this app.

6. LinkedIn 

Use of LinkedIn for marketing

LinkedIn is a business and employee-based professional networking space that was founded on 5 May 2003 and later in 2016, Microsoft bought it at a value of $27 billion.
LinkedIn is beneficial to use for business marketing, branding, building connection, Job searching, Job offers, and hiring the right employees for business and brand.

For getting the benefits of LinkedIn, companies require a strong LinkedIn marketing strategy 

LinkedIn statistics Source: Demandsage

In 2023, Linkedin has 900 million users in 200-plus countries

Monthly active users on LinkedIn are around 310 million.

Over 58.4 million companies are officially registered on LinkedIn.

Why LinkedIn for business?

1. Linkedin has 900 million plus users available worldwide.

2. It is the best platform for leads generation 

3. It is the best networking site for business-to-consumer(B 2 C) and
business-to-business( B 2 C) marketing.

4. Best for sharing business-related content, branding, building connections, and Expanding the small business and brand 

These are the main reason for adding LinkedIn to this content.

business-to-consumer ( B2C )
Any Company that sells its products and services to the public that called a business to consumer
Business-to-business(B2B)
If the company can sell its product to other companies that we called B2B

7. Pinterest 

Pinterest users  for marketing

Pinterest is a social search engine where people can search to find something new, creative, and different designs for their work and need.

Businesses and brands are using Pinterest for sharing the design of their products and services by putting website and online store links in the catalogs.

They can achieve the four most important things from Pinterest marketing.
1 Increases the sales of their products and services,

2. Generating more leads 

3. Traffic on websites and online store 

4. Spreading brands awareness among the large audience 

Pinterest Statistics 

1. Pinterest is the 15th leading social media site in terms of users.

2. Pinterest has 450 million plus monthly active users around the world 

3 .  Pinterest is the 5th most famous social commerce site 

4. Pinterest has 5 billion-plus monthly searches 

You should use Pinterest to grow your brand and business. If your business is B2C this is the best platform for you.

These are all the 7 social media platforms that you can use for growing your business and brand.